Challenge: Break through the clutter on social media and introduce the Dyson Airstrait to Gen Z with a captivating campaign.

Solution: Craft a comprehensive content strategy that aligns seamlessly with our brand pillars, generating engaging assets that resonate deeply with our younger audience.

My Role: Conceptualised innovative content ideas, storyboarded scenes, created shot lists, and provided art direction for set design, wardrobe, and makeup. I also oversaw shoot days to ensure the product was showcased in its best light.