Challenge: Convince the German market that the NEW Dyson Airstrait is the ultimate wet-to-dry straightener.

Solution: Partnered with Vogue DE to create two captivating how-to styling videos featuring German influencers. Showcased the Airstrait's versatility by demonstrating its ability to effortlessly straighten hair from wet to dry, whilst catering to a diverse range of hair types.

My Role: Ensured the production aligned with Dyson's brand identity while showcasing the product's key benefits. Provided art direction for wardrobe, hair, makeup, and set design, and oversaw the shoot to guarantee a visually stunning and effective final result.