Challenge: Create a way for our TikTok audience to Interact with us on the platform and tap into the ‘Cleantok’ trend.

Solution: Launch the ‘Dyson vs. Dirt’ campaign, inviting our audience to determine the next debris we conquer.

My Role: Conceptualised, storyboarded, and created detailed shot lists. Carefully selected and procured props for the set. Provided Art direction during the shoots, and even stepped in as a hand and hair model when necessary. Additionally, I contributed my adorable and well-behaved dog to feature in multiple videos.