Dyson Micro 1.5kg

Challenge: Showcase Dyson's groundbreaking vacuum cleaner, the lightest ever at a mere 1.5kg, without sacrificing power or performance.

Solution: Develop a comprehensive SEE, THINK, and DO digital strategy that emphasizes the product's unique selling points, effectively overcoming consumer hesitations and driving purchases.

My Role: Provided creative direction for supplementary web images and animations. Crafted the entire web journey, encompassing design elements for all web and digital assets, including display advertising, CRM campaigns, product overview pages, and third-party retailer integrations.

SEE

THINK

DO

All these assets strategically guided viewers to a tailored landing page, where they could delve deeper and gain a comprehensive understanding of why we prioritised maintaining exceptional suction power, filtration, and overall material quality. This commitment ensures that our product is not only powerful but also built to last.

Landing page

We wanted to make our filtration process more accessible, so we developed a series of images that illustrate each of the 5 stages. This provides a more transparent and informative look at how our machines operate, all of which I briefed and creatively oversaw.