JN Footwear Collection
Challenge: Develop a compelling digital footwear campaign that seamlessly integrates with the Jane Norman seasonal campaign.
Solution: Execute an art-directed footwear photoshoot within our in-house studio, utilising custom-crafted props to showcase the collection in a manner that aligns with the overarching theme and aesthetic of the broader campaign.
My Role: Provide artistic direction for the photoshoot, oversee the image editing process, and design and develop the email and web assets necessary for a successful campaign launch.
Photoshoot Moodboard
I instructed the photographer to capture more dynamic and engaging images, avoiding static frontal shots. We utilised repurposed plinths and wrapped them with a high-quality marble texture print to enhance the visual appeal of the composition.
Selected images
These visually striking final assets were designed to seamlessly integrate with the existing clickable tiles on the homepage, ensuring consistency with the overall seasonal campaign theme. As the digital designer responsible for the project, I oversaw the design and delivery of all campaign assets.
Homepage - Navigation tile
A key deliverable was the creation of an engaging awareness email, informing our valued customers about the exciting new additions to our collection. This email was carefully segmented by style and occasion, utilising a conversational and easily digestible tone to captivate our audience.