Challenge: Captivate Gen Z by demonstrating the versatility of Dyson Haircare products, showcasing their ability to create dynamic, on-trend festival hairstyles for a variety of hair types.

Solution: Develop three engaging hair tutorials featuring models with diverse hair types, utilising our hero products to achieve desirable and relevant looks. Ensure the wardrobe complements the styles to create a cohesive and appealing final presentation.

My Role: Conceptualised content ideas, storyboarded scenes, created shot lists, provided art direction for set design, wardrobe, and makeup and attended/directed the shoot days.