Challenge: Educate our TikTok audience about the versatility of the Dyson Airwrap™, demonstrating its ability to revitalise hair, particularly during colder months when it can become unruly.

Solution: Develop a series of engaging social media tutorial videos showcasing how to use different Airwrap™ attachments to refresh hair without the need for rewashing.

My Role: Conceptualised content ideas, storyboarded scenes, created shot lists, and provided art direction for set design, wardrobe, and makeup. Attended and directed the shoot day.